Description of the Business Administration Programme
The purpose of the Bachelor of Business Administration is to equip students with the necessary knowledge and skills that will ensure immediate employment and prepare them for postgraduate studies.
The curriculum covers the fundamentals of Business Administration, Human Resource Management, Marketing, Operations Management and Operational Strategy. The Bachelor of Business Administration uses a variety of pedagogical approaches that help students become familiar with the problems they will face as managers, entrepreneurs and business leaders.
In the Bachelor of Business Administration the emphasis is focused on students, to obtain administrative, communication skills, and practice of business decision-making process. Administrative skills are transmitted to the student in such a way as to enable it to critical analysis in areas such as business plans, understanding the administrative structures and promoting innovation.
The learning objectives of the Bachelor of Business Administration are achieved through lectures, seminars, case studies and analysis and the use of audiovisual material. The involvement of students in presentations, group work, research and data processing is encouraged in all courses in the Bachelor of Business Administration.