Solon Xenopoulos
Professor of Architecture
Dean, School of Architecture, Land and Environmental Sciences
Coordinator of the Bachelor & Diploma in Architecture and MSc in Environmental Impact Assessment and Sustainability Management (EIASM)
The Postgraduate Program in Space and Brand Identity is a unique, innovative and multidisciplinary program that explores the relationship between space and brand identity. It aims to promote a closer collaboration between creative-related disciplines like architecture and business-related disciplines such as business administration and marketing. Specifically, the course offers a fresh perspective on how to implement innovative brand spaces that will enhance functionality, brand identity, productivity, customers’ satisfaction etc, while aligning the spatial structure with transpatial norms and conditions (i.e brand values, ideas, philosophies etc). Thus, this program is an innovative course that responds to the need for business, organizations and designers to address the complex 21st century’s economic, environmental and social challenges by utilizing the power of physical space. It primarily aims at graduates of Architecture, Interior Design, Product Design, Graphic Design, Brand Design, Organizational Innovation, Brand Management and Business.
The aim of the curriculum design is twofold. At first, aims at familiarizing students from creative disciplines with business-related aspects and thus giving them a competitive advantage for the design of branded spaces. Secondly, aims at providing students from business-related disciplines with the adequate knowledge and skills to understand and utilize space as marketing device and thus giving them a competitive advantage to fully embrace the potentials offered.
More specifically, the MSc Space and Brand Identity aims, by combining both theoretical knowledge and practical approaches, to:
The MSc in Space and Brand Identity Programme is offered in the English/Greek language.
1.5 academic year (3 academic semesters, 90 ECTS)
In accordance with the relevant announcements made by the Agency of Quality Assurance and Accreditation in Higher Education, students have the opportunity to complete their postgraduate studies in two academic semesters (12 months) as long as they start the conduction of their Master’s Dissertation during the first or second semester of their studies, including the summer period. In this case, the completion of the Master’s Dissertation may be prolonged during the summer period, for one or two months. In any case, the total ECTS remain 90.
The program primarily targets graduates of Architecture, Interior Design, Finance, Accounting, Economics and Business programmes. In particular it is suitable for:
The programme learning outcomes are the following:
The Programme’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, case-study applications and independent research. In addition, it is designed to provide an academic experience going beyond that of the traditional classroom, in which the flow of information is primarily from the instructor to the student. The intention of the Programme is that each participant will contribute to the education of the entire class though active participation in the learning procedure. This will establish the understanding that an MSc in Space and Brand Identity a holistic and interdisciplinary approach.
Each course is evaluated through the completion of one midterm assessment which is explicitly mentioned in the study curriculum and the study guides (essays, literature critiques, article manuscript for the university’s student journal etc.) during the semester, and final examinations at the end of the semester. Should a student not attend the examination, or has failed to take a winter or spring semester examination, he or she is entitled to re-sit the examination.
Midterm assessment can take various forms as described earlier like essays, research articles, presentations, literature critiques, book reviews etc, during the semester and corresponds corresponds to 40% of the final grade, while the final exam is 60%. For the student to succeed in a course, he / she must take both on the final grade and the midterm assessment a grade of at least 50%. The interactivity and formative assessment form part of the learning and teaching methodology.
In the third semester students complete their Dissertation which corresponds to 30 ECTS. The length of the thesis depends on the type. In the case of a bibliographic thesis, it cannot be less than 12,000 words and more than 15,000 words. The bibliography, the annexes and the abstract are not included. After submission, the supervisor submits a written and reasoned report, with the student’s consent, to the members of the committee. Support for the thesis is done publicly or via an electronic videoconference before a three-member committee.
Code | Course title | Course type | ECTS |
---|---|---|---|
DSBI501 | Introduction to issues on Architecture, Space and Identity | Compulsory | 7.5 |
DSBI502 | Architecture as Communication Device: ‘The Medium is the message’ | Compulsory | 7.5 |
DMBA584 | Entrepreneurship and Innovation | Compulsory | 7.5 |
DIS509 | Research Methods | Compulsory | 7.5 |
Code | Course title | Course type | ECTS |
---|---|---|---|
DSBI503 | Holistic Approach to Branded Spaces | Compulsory | 7.5 |
DSBI504 | Architecture & Human Behaviour | Compulsory | 7.5 |
DMBA561 | Marketing Management & Business Communication | Compulsory | 7.5 |
DMBA580 | Leadership & Organizational Behaviour | Elective | 7.5 |
DM505 | Digital Communication and Social Media Strategies | Elective | 7.5 |
Code | Course title | Course type | ECTS |
---|---|---|---|
DSBI510 | Dissertation | Compulsory | 30 |
The necessary supporting documents to be submitted with the application include:
The University reserves its right to define the electives offered on an academic year basis.
Register your interest and one of our admissions consultants will contact you with guidance and additional information.