Bachelor in Digital Business

OBJECTIVES OF THE BACHELOR (BSc) IN DIGITAL BUSINESS The necessity for the creation of a BSc in Digital Business is based on the fact that in most business sectors, such as banks, retail, hotels, music and bookings, products, services, and marketing... Read More | Share it now!

DURATION OF THE PROGRAMME

The total duration of studies in BSc in Digital Business is eight academic semesters. Each course lasts for an academic semester. For the successful completion of their studies, students need to sum up in total 240 ECTS.

The BSc in Digital Business is structured as follows:

CodeCourse titleTypeECTS

Semester 1

ECON101Principles of MicroeconomicsCompulsory6
BUSN100Introduction to BusinessCompulsory6
MATH103Introduction to MathematicsCompulsory6
CS111Introduction to Computer ScienceCompulsory6
CS112Programming Principles ICompulsory6
30

Semester 2

CS124Management Information SystemsCompulsory6
BUSN203Business FinanceCompulsory6
STAT103Statistics ICompulsory6
BUSN104Principles of Marketing Compulsory6
ECON102Principles of MacroeconomicsCompulsory6
30

Semester 3

DBA201Digital BusinessCompulsory6
DBA202Digital EconomyCompulsory6
BUSN207Marketing ManagementCompulsory6
BUSN301Human Resource Management Compulsory6
CS233Linear AlgebraCompulsory6
30

Semester 4

ACCN203Financial Analysis and Business ValuationCompulsory6
BUSN103Business LawCompulsory6
CS232Communication networksCompulsory6
BUSN303Small Business ManagementCompulsory6
BUSN412Research MethodsCompulsory6
30

Semester 5

BUSN302Consumer Behavior Compulsory6
DBA304Digital LeadershipCompulsory6
DBA301Disruptive Technologies Compulsory6
DBA306Social Media ManagementCompulsory6
ACCN401Corporate Governance & Business EthicsElective6
DBA205Trading TechnologyElective6
30
*In the 5th semester, students have to choose one of the two electives.

Semester 6

DBA303Digital MarketingCompulsory6
DBA305Entrepreneurship Digitalization Compulsory6
DBA302Global Enterprise: Culture, Management and Digitalisation Compulsory6
CS363Principles of CybersecurityCompulsory6
CSE05Data Science and Big DataElective6
CSE03Distributed Ledger TechnologiesElective6
CS352Software Project ManagementElective6
30
*In the 6th semester, students have to choose one of the three electives.

Semester 7

DBA404E-CommerceCompulsory6
BUSN401Business StrategyCompulsory6
DBA403Social Media MarketingCompulsory6
BUSN408Business Decision-MakingElective6
DBA401Entrepreneurship FinanceElective6
BUSN411PlacementElective6
30
*In the 7th semester, students have to choose either BUSN411 or the other two electives.

Semester 8

BUSN405Project ManagementCompulsory6
CS364Web Application TechnologiesCompulsory6
DBA406Digital Innovation ManagementCompulsory6
DISDB600Dissertation Compulsory6
30
240

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