NEAPOLIS UNIVERSITY PAFOS CALL FOR BOOK CHAPTERS: Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

March 11, 2022

On behalf of the editorial TEAM, Dr Andreas Masouras (Assistant Professor, Neapolis University Pafos, Cyprus) and Dr Sofia Daskou (Associate Professor, Neapolis University Pafos, Cyprus), invite submissions to this Call for Chapters in an edited volume titled “Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches”.

The volume presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations. It proceeds to demonstrate how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Invited topic areas refer to (but are not limited to): Identity Management, Destination Marketing, Economic Development, International Relations, Marketing Nations and Places, Nation Branding, Nation Reputation, Public Diplomacy, Digital Communication Practices, Cultural Diplomacy, Place Branding, implications of Nation Brands on Corporate or Country Policies, Country of Origin Effects and Politics.


To submit a book chapter proposal please contact Dr  Andreas Masouras ([email protected])  or Dr  Sofia Daskou ( [email protected] ) or upload your proposal , at:


Important Dates relevant to this publication are:

March 30, 2022: Proposal Submission Deadline

April 13, 2022: Notification of Acceptance

June 12, 2022: Full Chapter Submission

July 26, 2022: Review Results Returned

September 6, 2022: Final Acceptance Notification

September 20, 2022: Final Chapter Submission