Associate Professor in Communication and Marketing,
Head, Department of Communication & Creativity
Dr. Andreas N. Masouras is the Chair of the Department of Communication and Creativity, Member of the Senate, and Associate Professor of Communication and Marketing at Neapolis University Pafos, Cyprus. He also serves as the MBA Coordinator, including the MBA specialization in Tourism. As a full-time faculty member, he plays a key role in shaping the University’s academic strategy, developing innovative academic programmes, strengthening international collaborations, and contributing to institutional development and excellence in higher education.
Dr. Masouras holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese, Greece. His doctoral dissertation, entitled “Entrepreneurship and Competitiveness through the Perspective of Institutional Analysis: The Case of Cyprus,” is registered in the National Archive of PhD Theses. He also holds an MPhil in Television Studies from the University of Brighton, an MSc in Globalisation, Media and Culture from the University of South Wales (formerly University of Glamorgan), and a BA in Communication and Mass Media Studies from the National and Kapodistrian University of Athens.
Dr. Masouras maintains an active and distinguished international academic profile. He is a Fulbright Visiting Scholar at the University of North Texas (USA), where he conducts research and engages in academic collaboration in the fields of communication, marketing, consumer insights, and higher education. He is also a Visiting Faculty Member at the Indian Institute of Management Ranchi (IIM Ranchi), one of India’s leading business schools, contributing to teaching and research activities in marketing, communication, and entrepreneurship.
Furthermore, he serves as a Visiting Researcher at the Centre for the Study of Media and Culture in Small Nations at the University of South Wales, as well as at Politecnico di Milano, and is a principal researcher at the Centre of International & European Political Economy & Governance (CIEPEG). His international academic experience also includes research appointments at prestigious institutions such as the Donald McGannon Communication Research Center at Fordham University (USA) and several European universities, with research interests focusing on media systems, institutional frameworks, entrepreneurship, competitiveness, and strategic communication.
Dr. Masouras has extensive international teaching experience and has served as a Visiting Professor at Webster University Tashkent, delivering courses to a diverse international student body. He is frequently invited as a guest lecturer, keynote speaker, and academic trainer at universities, conferences, and educational institutions across Europe, Asia, and internationally, sharing expertise in communication, marketing, entrepreneurship, higher education innovation, and emerging trends in academic teaching and learning.
Beyond his academic and research activities, Dr. Masouras contributes to faculty development as an Academic Coach, supporting academic staff members in areas including innovative teaching methodologies, curriculum development, research capacity building, academic leadership, internationalisation, and professional growth. Through coaching, workshops, and professional development sessions, he supports educators in enhancing teaching quality and adapting to the evolving landscape of higher education.
Dr. Masouras is an active researcher and author, publishing regularly in peer-reviewed international journals and presenting his research at leading academic conferences, including those organised by the American Marketing Association (AMA). His research agenda is interdisciplinary, bringing together communication studies, marketing, entrepreneurship, institutional analysis, and strategic management. He is a member of the Hellenic Academy of Marketing and actively collaborates with academic networks and research communities across Europe and internationally.
His book entitled “Entrepreneurship in Small and Medium-Sized Enterprises,” published by the US-based academic publisher Nova Science Publishers, is indexed in Scopus, highlighting the international recognition and contribution of his scholarly work to the fields of entrepreneurship, innovation, and SME development.
With extensive experience in academic leadership, research, teaching, and international engagement, Dr. Masouras actively promotes innovation, excellence, and global collaboration in higher education. His work focuses on bridging academic knowledge with contemporary societal and industry needs while contributing to the advancement of communication, marketing education, and interdisciplinary research.
