BSc BUSINESS ADMINISTRATION

The necessity for the creation of a BSc in Digital Business is based on the fact that in most business sectors, such as banks, retail, hotels, music and bookings, products, services, and marketing have become increasingly digital. This digital revolution has transformed the very nature of these industries and the way businesses are competing and advertising, but also the way they price their products. Future executives and managers should understand both the economics, business practices and core elements of the underlying technology.

The programme aims to provide a gateway for students who have a “globally entrepreneurial mindset” for international careers in 21st century digitised businesses. This unique programme will be one of the few in the world in which students will focus on learning how to manage digital systems and how to use these systems to make data-based decisions, to guide complex and diverse teams in digital projects and finally, how to recruit new talent. More specifically, the
programme aims to:

• Provide theoretical and practical knowledge towards enabling students to manage digital businesses and operate in the contemporary digital environment.
• Introduce students to the importance of digital marketing for digital businesses and enable them to use digital marketing tools for building a marketing strategy.
• Develop knowledge in using new technologies, software, web applications and digital communication networks.
• Provide an understanding of the digital transformation of business and how the contemporary political, economic and social context impart digital businesses.
  Provide knowledge in research methods and techniques useful to develop research projects and independent study.
• Present and explain the principles of business management, global entrepreneurship, finance and accounting, equipping students with skills for working in digital business or creating and running their own digital business.
• Explain the risks related to cybersecurity and provide knowledge on how they can operate in a safe and secure manner.
• Develop students’ professional skills and ethical behaviour while enabling them to work in groups effectively, respecting diversity, communicating clearly with others, developing self-management, and providing solutions to real-life problems.

Upon completing the programme, students are expected to be able to:

• PLO1: Gain theoretical and practical knowledge in the field of digital business and understand the modern
  trends of the digital business transformation.
• PLO2: Achieve competencies in analysis of the digital business strategy, leadership and financing, and
  understand the contemporary political, economic and social context of digital business environment.
• PLO3: Understand and implement key concepts related to digital marketing, including consumer behaviour,
  e-commerce marketing and social media marketing.
• PLO4: Analyse, design and manage systems used by digital businesses; computers, databases, big data and
  communication networks.
• PLO5: Gain knowledge in applying ICT methods and tools, and implement, control, and maintain computer
  programs used by digital businesses.
• PLO6: Develop knowledge in research methods and undertake research projects in relevant topics and
  issues.
• PLO7: Understand and use digital technology and architecture in operating a digital business and recognise
  the importance of disruptive technologies, web applications and software management, including digital
  business issues of cybersecurity.
• PLO8: Develop communication skills both verbally, and in writing, to effectively communicate with clients
  and suppliers, and communicate the requirements, specifications and design of products or services.
• PLO9: Collaborate effectively in diverse groups and work as a member of team in real-life problem solving
  issues.
• PLO10: Understand the significant role of professional and ethical behaviour in the business world and digital
  businesses.

The Programme’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, case-study applications and independent research. In addition, it is designed to provide an academic experience going beyond that of the traditional classroom, in which the flow of information is primarily from the instructor to the student. The intention of the Programme is that each participant will contribute to the education of the entire class though active participation in the learning procedure. The BSc in Digital Business follows a student-centered strategy based on a mix of various active learning techniques aiming to embed real-life scenarios and theoretical knowledge to the programme’s core of activities towards equipping students with necessary professional skills and up-to-date knowledge in the field of digital business. For this reason, formative assessments (not graded) and simulation games have been included and mapped in each syllabus. In addition, the BSc in Digital Entrepreneurship is included in the NUP initiative entitled Neapolis Experiential Studying Tasks-NEST, which aims for the summative assignments to be built in collaboration with our external network of businesses and organisations. Moreover, the learning experience is advanced by working on simulation games in order to understand real-life needs of digital businesses. 30% or 40% of the students’ final grade in each course corresponds to their performance in the midterm assessment and other interactive graded activities, whereas 60% or 70% - respectively to midterm assessment - corresponds to their performance in the final exams. In order to secure a passing grade in a course, students need to secure a passing grade (i.e. 50% or higher) in all assessment components.

In order to be admitted into the Programme, candidates must possess a Secondary School Certificate with a grade no less than 14/20 or equivalent, or an International Baccalaureate Diploma with at least 26 points, or any other equivalent secondary education diploma. The general admission criteria are based on the type and quality of previous studies, the grade obtained in previous studies and the suitability of the candidate for the programme of study that has been applied for.
The Programme Coordinator will be actively involved in the review of applications and his approval will be required before admitting any student into the programme.

A student who applies for the programme should submit the following documents:

• Application form
• ID/Passport copy
• Secondary School Leaving Certificate
• English language certificate
• Two passport photos

The University reserves its right to define the electives offered on an academic year basis.