Since its inauguration a year ago, the MSc in Digital Marketing Programme of Neapolis University in Cyprus attracts a caliber of driven candidates with a professional interest in all aspects of Digital Marketing. The students’ learning experience is further enriched by engaging with materials provided by The Digital Marketing Institute (DMI), the international professional organization that certifies the graduates of the program. DMI membership offers the students of the program access to premium specialized content of podcasts, case studies, events, seminars, toolkits, videos, e-books, articles and presentations, training them to the best digital marketing practices.
The augmented learning experience equips students with skills and competencies that are imperative in the contemporary professional marketing world, while the synergy between NUP and DMI offers students the opportunity to enlist in the Institute’s Directory of Certified Professionals – members, upon graduation of the program a privilege that benefits graduates with access to further premium materials, that contribute to their life-long professional development and success.
Furthermore, the student learning experience is enhanced through their participation in specialized lectures, offered by guest speakers who are authorities in their respective fields. During the spring term of 2021 several distinguished guest speakers contributed to the program, such as: Mr. Dimitrios Fragkakis, Secretary General of Greek National Tourism Organization; Prof. Nikos Kalogeras, International Business School Maastricht, Zuyd University; Ms. Aliki Rigopoulou, Digital Marketing Manager (Global) at Unilever; Mr. Robert Cookson, CEO of InsurTech Information Technology, Ms. Erika Xirouchaki, Director of Corporate Affairs & Communications, Greece, Eldorado Gold Corporation ; and Mr. Yotam Werzansky-Orland, Managing Director, Company KWO Strategy Ltd.
The provision of the MSc in Digital Marketing Programme in conjunction with the global professional certification of its graduates by the internationally acclaimed certification body DMI, constitutes a significant advantage of academic leadership for Neapolis University in Cyprus and a critical contribution to its declared aim of creating and providing applied cutting-edge knowledge.