What can the foreign policy of a state have in common with a multinational enterprise trying to dominate the market? How can the tools of advertising be used in the field of international relations and what is the role of the economy?
Neapolis University is delighted to announce the launching of ‘Future Policies and Strategies for Nation Branding’ handbook of research edited by Dr. Victoria Pistikou (Democritus University of Thrace), Dr. Andreas Masouras (Neapolis University) and Dr. Markos Komodromos (University of Nicosia). The book is published by the international publishing house IGI GLOBAL with the participation of 35 authors from different countries and 20 research chapters with primary research in the field of Nation Branding.
The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
For more information and abstracts per chapter you can visit the publisher’s website: https://www.igi-global.com/book/handbook-research-future-policies-strategies/264426