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Andreas Masouras

Position

Associate Professor in Communication and Marketing,

Head, Department of Communication & Creativity

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Dr. Andreas Masouras is the Head of the Department of Communication & Creativity, Member of the Senate, and Associate Professor of Communication and Marketing at Neapolis University Pafos. He also serves as MBA Coordinator, including the specialization in Tourism. As a full-time faculty member, he plays a key role in academic governance, program development, and the strategic academic direction of the university.

He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. His dissertation, titled “Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus,” is archived in the National Archive of Doctoral Dissertations. He also holds an MPhil in Television Studies from the University of Brighton, an MSc in Globalisation, Media & Culture from the University of South Wales (formerly Glamorgan University), and a BA in Communication and Mass Media Studies from the National and Kapodistrian University of Athens.

Internationally, Dr. Masouras maintains a dynamic academic presence. He is Visiting Faculty at the Indian Institute of Management, Ranchi (IIM Ranchi), where he contributes to teaching and research in the fields of marketing and communication. He also serves as Visiting Researcher at the Centre for the Study of Media and Culture in Small Nations at the University of South Wales, at the Politecnico di Milano, and as a main researcher at the Centre of International & European Political Economy & Governance (CIEPEG).

He has previously held Visiting Researcher positions at institutions such as Fordham University’s Donald McGannon Communication Research Center (USA) and various European universities, focusing on media systems, institutional dynamics, and entrepreneurship. He has also taught as Adjunct Faculty at Webster University Tashkent, engaging with an international student audience.

Dr. Masouras is an active researcher and academic author. He publishes regularly in peer-reviewed journals and presents at leading international conferences, including those organized by the American Marketing Association (AMA). His interdisciplinary research spans communication, marketing, and entrepreneurship. He is a member of the Hellenic Marketing Academy and maintains ongoing collaborations in both European and global academic networks.

His book, “Entrepreneurship in Small and Medium-Sized Enterprises,” published by Nova Science Publishers (USA), is indexed in the Scopus database, reflecting his contribution to international scholarship in the fields of SME development and innovation.

EVALUATION, RECOGNITION & COLLABORATIONS

Neapolis University in Cyprus
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