Andreas Masouras


Assistant Professor in Communication and Marketing

Coordinator of the MBA


Dr Andreas Masouras is Assistant Professor at Neapolis University in the fields of Marketing and Communication. He holds a PhD (Honors) from the Department of Political Science and International Relations of the University of the Peloponnese. The title of his doctoral dissertation is “Entrepreneurship and Competitiveness through the lens of the Institutional Analysis: The Case of Cyprus”. His doctoral thesis is posted in the National Archive of Doctoral Theses. Also, he holds an MPhil from Brighton University (Media Management). He is pursuing his postdoctoral research at the University of Western Macedonia in the field of entrepreneurship.

He studied at the Department of Communication and Mass Media of the National and Kapodistrian University of Athens (BA). He then continued his postgraduate studies at the University of South Wales, where he received a MSc in Globalisation, Media and Culture. Also, he holds a Postgraduate Certificate (PgCert) in Research Methodologies from Brighton University and Postgraduate Diploma (PgDip) in Management from the Northern Council for Further Education (NCFE). He holds a degree in Law (LLB) with Honors. Member of the Cyprus Bar Association.

He is a founding member and Head of the Research Institute of Applied Communication in Cyprus. Andreas has been a Visiting Research Fellow at Antwerp University in Belgium, at the Central European University in Hungary and at Fordham University, NY. He is a visiting researcher at several other universities. Main researcher of the Centre of International & European Political Economy & Governance – CIEPEG of the University of Peloponnese. Member of the Scientific Council, as an external visitor, of the Centre of the Study of Media and Culture in Small Nations of the University of South Wales.

He is a distance tutor of Webster University (Missouri, USA) and the Hellenic Open University.

Dr Masouras actively writes a series of scientific articles while he is constantly involved in remarkable international conferences where he presents his research. His latest book, “Entrepreneurship in Small and Medium-Sized Enterprises,” is released by the American publishing house Nova (Scopus indexed).

Indicative research project:

  • Masouras, A., Maris, G., & Kavoura, A. (Eds.). (2020). Entrepreneurial Development and Innovation in Family Businesses and SMEs. IGI Global.
  • Pistikou, V., Masouras, A., & Komodromos, M. (Eds.). (2021). Handbook of Research on Future Policies and Strategies for Nation Branding. IGI Global.
  • Masouras, A., Papademetriou, C., Belias, D., & Anastasiadou, S. (Eds.). (2023). Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development. IGI Global.