BA in Communication, Marketing and Public Relations

The programme aims to:

• Develop a solid understanding of the fundamental principles of communication, marketing, and public relations.
• Foster strategic and analytical thinking for the design and evaluation of communication and marketing initiatives.
• Enhance written, oral, and digital communication skills.
• Cultivate leadership and organisational competencies relevant to contemporary professional environments.
• Promote ethical awareness and responsible professional conduct.
• Develop an understanding of the needs of multicultural and international communities.
• Encourage innovation and creativity in communication, marketing, and branding.

The programme stands out by combining academic knowledge, creativity, and practical application:

• Integrates three dynamic disciplines: Communication, Marketing, and Public Relations.
• Focuses on the real needs of the labour market and the digital economy.
• Develops professional skills through experiential learning activities and applied projects.
• Incorporates modern technologies and digital communication tools.
• Cultivates strategic thinking, creativity, and leadership skills.
• Offers students the option to complete either an Internship or a Capstone Project.
• Available in both conventional and distance learning modes.

In addition, the programme places strong emphasis on practical learning through:

• Case studies
• Communication and business simulations
• Group projects
• Presentations and idea pitching
• Analysis of real-world marketing and public relations campaigns
• Development of communication strategies and digital content

The programme utilises modern educational platforms and collaborative technologies, promoting interaction, engagement, and active student participation.

Graduates may pursue careers in:

• Marketing Departments
• Corporate Communication and Public Relations Departments
• Advertising Agencies
• Digital Marketing Agencies
• Media Organisations
• Social Media and Content Management
• Corporate Communications
• Branding and Brand Management
• Event Management
• Non-Governmental Organisations (NGOs)
• Public Sector Organisations and Institutions
• Communication and Public Relations Consultancies

The University reserves the right to determine the elective courses offered in each academic year.

The structure of the programme may be subject to change without prior notice as a result of quality assurance procedures and/or programme reaccreditation requirements.