Centre for International Tourism Research
The Centre for International Tourism Research (CITR) conducts interdisciplinary research and offers training related to tourism. It also acts as a vehicle for academic staff, students, and partners of the University to conduct basic and applied research in the field of tourism.
The Centre communicates any new findings to members of the tourism industry, the government and local authorities, and helps to shape the policy in the public and private sector, which will lead to the improvement of the tourism planning and to the promotion of Tourism. The focus of research of the Centre is the following:
- Strategic Planning, Destination Management and Marketing, including assessment of tourism development plans and strategies
- Analysis of the impact of tourism, including economic and social analysis of important activities and the recognition and prediction of the effects of proposed tourism development plans
- Regional Tourism Development, which focuses on market development of alternative forms of tourism in Pafos, Cyprus and the wider Mediterranean region.